About SWL

SWL is the one-man shop of Denis Somar.  I'm a multidisciplinary designer & product manager focused on building connected products, services, and interactive experiences. I’m passionate about creating meaningful work of enduring value – work that makes an unforgettable contribution to people’s lives, big or small.

I love great design and I've had the pleasure of working with many talented people alongside some incredible companies – including Flight Club, The Estee Lauder Companies, The Metropolitan Museum Of Art, AXA Equitable and a few others.

Currently available for new projects.

Experience

Interim CTO / Product Owner & Engineer / Consultant, Flight Club NY & LA.
October 2011 – February 2017

Product design, user experience, motion design & direction, rapid prototyping, concepting, creative strategy and ecosystem design as part of the Nike+ team. On occasion, I'll also lead design on a diverse range of projects for various clients across the business.

Technical Consultant, Melville Management Co. 
April 2014 – March 2016

User interaction and experience design, creative strategy, visual design, concept development, animation and rapid prototyping as part of the Digital Sport team on Nike.

Technical Consultant, The Estee Lauder Companies. 
April 2014 – March 2016

User interaction and experience design, creative strategy, visual design, concept development, animation and rapid prototyping as part of the Digital Sport team on Nike.

Founder & CTO, Secret Weapon Labs. 
February 2013 – March 2014

Visual Design across various web & print properties – including work for:

Wes Moore – theotherwesmoore.com
Dauman Pictures – daumanpictures.com
Cheryl Wills – willscivilwarhistory.com
Bis Designer Resale - bisbiz.com
Asian Soul Kitchen - asiansoulkitchen.com
Bangor Wine - bangorwine.com

Designer / Back-End Developer, Bis Designer Resale. 
October 1999 – January 2008

 
denis somar / swl
917.720.2185
contact@secretweaponlabs.com

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