SWL is the one-man shop of Denis Somar.  I'm a multidisciplinary designer & product manager focused on building connected products, services, and interactive experiences. I’m passionate about creating meaningful work of enduring value – work that makes an unforgettable contribution to people’s lives, big or small.

I love great design and I've had the pleasure of working with many talented people alongside some incredible companies – including Flight Club, The Estee Lauder Companies, The Metropolitan Museum Of Art, AXA Equitable and a few others.

Currently available for new projects.

Interim CTO / Product Owner / Senior Engineer / Consultant, Flight Club NY & LA. October 2010 – Present
Product design, user experience, motion design & direction, rapid prototyping, concepting, creative strategy and ecosystem design as part of the Nike+ team. On occasion, I'll also lead design on a diverse range of projects for various clients across the business.

Technical Consultant, Melville Management Co. April 2014 – March 2016
User interaction and experience design, creative strategy, visual design, concept development, animation and rapid prototyping as part of the Digital Sport team on Nike.

Technical Consultant, The Estee Lauder Companies. April 2014 – March 2016
User interaction and experience design, creative strategy, visual design, concept development, animation and rapid prototyping as part of the Digital Sport team on Nike.

Founder & CTO, Secret Weapon Labs. February 2013 – March 2014
Visual Design across Nike Global and Western Europe properties – including work for:

  • Wes Moore – theotherwesmoore.com
  • Dauman Pictures – daumanpictures.com
  • Cheryl Wills – willscivilwarhistory.com

Nike Running, Women's Training, Football, Sportswear, Digital Sport and Athletic Training. I also lead design for Nike UK's social media presences, spanning across some of the categories mentioned above.

Designer / Back-End Developer, Bis Designer Resale. October 1999 – January 2008
User interaction, experience design, visual design, concept development and creative strategy as part of the Digital Sport team for Nike+ Kinect Training.

Products & Services
Creative Strategy
Concepting & Ideation
Design & Art Direction
User Interaction & Experience
Web Design & Development

Mobile Design
Rapid Prototyping
Human Computer Interaction
Digital Art & Illustration
Database Schema Design