The Other Wes Moore

THE BLANK CANVAS

Wes Moore needed a bespoke website for his much-buzzed, Oprah-hyped, biography.  The book was still in editing, lacking a cover, and any additional materials when Wes came with the task of envisioning a site to springboard his book and a movement to helping disadvanted inner-city youth follow in his impressive footsteps.

INFORM, INSPIRE, & CONNECT

I had the pleasure of brainstorming and cradling a number of ideas to fruition with Wes.  I built a custom WordPress theme, leveraging distinct typography on each major page to bring the sensibility of print to a template-driven CMS site.

After discussions with Wes and editors from Random House, we decided that WordPress would be ideal for the site. We synthesized a strategy incorporating blogging, Twitter, Facebook, email campaigns, Google Analytics, and good old fashioned word o’ mouth. 

As we began designing mockups and discussing various ideas, Wes had been contacted by producers at Harpo (Oprah Winfrey’s production company) to be a profile guest for show. We quickly prioritized the site performance as the site was expected to be deluged by visitors.

Contributions

Strategy
Domain & Hosting Admin
Design
Development
Branding
Responsive Web Development
Email Campaigns
Analytics & Optimization