The Other Wes Moore
THE BLANK CANVAS
Wes Moore needed a bespoke website for his much-buzzed, Oprah-hyped, biography. The book was still in editing, lacking a cover, and any additional materials when Wes came with the task of envisioning a site to springboard his book and a movement to helping disadvanted inner-city youth follow in his impressive footsteps.
After discussions with Wes and editors from Random House, we decided that WordPress would be ideal for the site. We synthesized a strategy incorporating blogging, Twitter, Facebook, email campaigns, Google Analytics, and good old fashioned word o’ mouth.
As we began designing mockups and discussing various ideas, Wes had been contacted by producers at Harpo (Oprah Winfrey’s production company) to be a profile guest for show. We quickly prioritized the site performance as the site was expected to be deluged by visitors.
Domain & Hosting Admin
Responsive Web Development
Analytics & Optimization